BMW dared with the front-wheel drive and is a success

Bmw 225i Active Tourer

Times change and traditions in the automotive world are not made to be respected. Porsche selling SUVS and sedans with a diesel engine, Jaguar has all-wheel drive in its models (to think of a sporty diesel), and BMW manufactures cars of front-wheel drive. The purists cried in the sky and in the marks they listened. Even so, BMW broke with its tradition in 2014 to bring to market a car with front-wheel drive, the BMW 2-Series Active Tourer. And to top it off is a minivan. The technical basis is that of the MINI Countryman of the old generation (the new has been revealed recently).

Why is this architecture so little BMW? Because the clientele of a minivan, will matter rather little of the pleasure of driving: you want space, practicality, safety and efficiency in consumption. And in the case of the clientele of the 2-Series Active Tourer, which is a brand prestigious. In addition, there are versions of four-wheel drive and a hybrid variant. A result, the BMW 2-Series Active Tourer is a success.

Bmw 225i Active Tourer

According to data from JATO Dynamics, the 2 Series Active Tourer/Grand Tourer is, despite being the most expensive in the market, the third mpv sold in Europe. From January to September 2016, BMW has placed in Europe 77.644 units of its mpv. Ahead of BMW, we find the Volkswagen Touran (88.169 units) and the Citroën C4 Picasso/Grand Picasso with 85.390 units. Close the Top5 the Ford C-Max/Grand C-Max (64.016 units) and the Mercedes B-Class (56.325 units).

This bet BMW for a minivan, has given its fruits, both in units sold as well as financial. And is that according to the consulting firm JATO Dynamics, the BMW 2-Series Active Tourer is the average price, the highest in the segment: 35.688 euros. However, that success may not last. The segment of the minivans may have reached their highest level and begin his slow descent. In September, sales of the segment fell 7.1 %. It is not a secret, the clientele is crossed by the SUV. In fact, the past month of October, in the C-segment sold more SUV than compact traditional.

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About Igor Kocic

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