F1 - What Liberty wants to change in F1

F1 - What Liberty wants to change in F1 F1 - Liberty veut mieux exposer la F1

Liberty Media, the new owner of the commercial rights of F1, wants to grow the championship. This should first go through the exhibition.

The change of ownership of F1 has been confirmed. Liberty Media will redeem the shares of CVC Capital Partners and other shareholders in the coming weeks. The transaction will be completed at the beginning of the year 2017. The change of ownership should have an influence on the direction taken on the Formula 1.
Liberty Media is a group that is very present in the media and it is mainly on this aspect that changes are to be expected. Chase Carey, appointed Chairman of F1, is a media men. He is executive vice President of 21st Century Fox and he is a director of Sky News. It provides already targeted goals, without the time announce specific changes.
"Formula 1 is really became a huge success thanks to Bernie Ecclestone, who manages this business for decades (and which remains in place)," said Chase Carey, according to Motorsport. "I am looking forward to working with him and we are both agreed on the fact that there is the possibility of strengthening this business, and to raise it to a higher level. "
"There is the possibility to grow and develop the sport for the benefit of the fans, teams, partners, and our shareholders, by increasing the promotion and marketing of the championship and the brand of the Formula 1. "
"To strengthen the dissemination of content, especially digital, currently a very low percentage of income. To change the calendar. Establish a wider range of business partnerships, including sponsors. Use the expertise of Liberty in the events and the monetization of digital to continue to grow our events. "
The various contenders for the redemption of the F1 seemed for most to be willing to broadcast the championship. Rumors have placed Qatar on the list of candidates, to then broadcast the championship on BeIn Sports, a string that the emirate has. Liberty Media could adopt a similar strategy as John C. Malone, its founder, is also the owner of Discovery Holding company, the parent company of Eurosport.
The strategy of Liberty Media on this issue remains unknown. The F1 could strengthen the group's channels, but it could also become a source of income through the sale of rights and the sponsors, who are in need of high exposure. In France, the Amaury group is also specialised in the organisation of events such as the Tour de France, and in the media, as The Team. The Tour De France is not broadcast on the channel The Team.

Mercedes sees the arrival of the Liberty of a good eye

The arrival of the Liberty Media seems to be rather well received by the teams, who will now have the opportunity to invest in the company in charge of the rights. Was Monza, while the negotiations are finished, Toto Wolff had his optimism.
"It may well be that a media company american bought the F1," said the boss of Mercedes Motorsport to Reuters.
"There are things that we can learn from the american approach, especially in the digital domain... They are going to look at this and analyze what they think they need to change, and what must remain. "

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