F1 - The rights sold 3.9 billion euros

NEWS F1 - The rights sold 3.9 billion euros
The commercial rights of F1, until then held by CVC, will be redeemed by Liberty Media. Bernie Ecclestone retains his position.

The Formula 1 changes owners. CVC Capital Partners and other shareholders rights trading will sell the shares to Liberty Media, an american company which is highly involved in the media. Liberty will acquire Delta Topco, the parent company of the F1, in its entirety. The transaction will be made in several times, until the beginning of 2017.
Liberty has already repurchased 18.7% of the rights to 746 million ($662,2 million euros). After the acquisition, the business value of the F1 to reach $ 8 billion (7.1 billion euros) and the values of funds of $ 4.4 billion (3.9 billion euros). Chase Carey took the post of President. Bernie Ecclestone remains CEO and he will continue to manage the commercial rights.
"We are delighted to enter into Formula 1," says Greg Mafai, the President and CEO of Liberty. "We believe that our long-term goals and our expertise in the media and the sport will allow us to fully manage the Formula 1 and to bring good things to the fans, to the teams and to the shareholders. We look forward to working with Chase Carey and Bernie Ecclestone to support the new front of growth of this extremely popular sport to work the world. "

What will be the impact of the arrival of Liberty ?

It is for the moment difficult to know what the arrival of the Liberty Media will change. Bernie Ecclestone remains in place and the new shareholder has put forward a desire to grow Formula 1, is normally on the digital, yet reveal specific projects. Chase Carey is a man of media : he is executive vice President of 21st Century Fox and he is a director of Sky News. In a good expert of the communication, it should concentrate on exposure of the F1.
"Formula 1 is really became a huge success thanks to Bernie Ecclestone, who manages this company for decades," said Chase Carey, according to Motorsport. "I am looking forward to working with him and we are both agreed on the fact that there is the possibility of strengthening this business, and to raise it to a higher level. "
"There is the possibility to grow and develop the sport for the benefit of these fans, teams, partners and our shareholders, by increasing the promotion and marketing of the championship and the brand of the Formula 1. "
"To strengthen the dissemination of content, especially digital, currently a very low percentage of income. To change the calendar. Establish a wider range of business partnerships, including sponsors. Use the expertise of Liberty in the events and the monetization of digital to continue to grow our events. "
In recent months, the redemption of the rights for the F1 seemed to be intimately linked to its diffusion. Rumors pointed to a redemption of the rights by the Qatar in order to broadcast the championship on BeIn Sports, a channel owned by the emirate. Liberty Media could have the same willingness. John C. Malone, its founder, also has Discovery Holding company, which owns Eurosport.
A arrival of the Formula 1 on Eurosport is, however, in no case guaranteed. In France, The Tour de France, and the string of The Team belong to the same group, Amaury. The Tour de France, however, is not broadcast on the channel the Team.
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